Dear customers, dear partners,
We started off with a feeling: “Artworks production is such a pain!”
More accurately, we started off with an insight: “What if artworks production became enjoyable?”
Because, yes.
Artworks production is a pain. From beginning to end.
Preparing your brief. Proofreading. Checking. Remembering what changes were requested. Not forgetting technical constraints. Or legal ones. Or regulatory ones. Or languages…
Ughh, docs are the worst. They’re a challenge for any creative marketer, who has to become the brand’s guardian angel, with a dash of bad cop thrown in…
And yet, documents are worth their weight in gold. They’re the foundations of production, the building blocks of our future success… A good document means a good project!
We’re well aware that nowadays, everything moves at lightning speed (and let’s not forget that we live in a world of mock-ups, where every brief was due yesterday…). We know that Covid only increased fragmented communication, spontaneous decisions and constant changes of plan in projects during on-the-go video calls, etc.
We thought to ourselves, “let’s do something”.
We needed it for ourselves, and we know it’ll help you out too!
Because production is what we do. At MR ARTWORKS, we’re here to order, clarify, follow frames of reference, and become part of your routine, to guarantee a doc in the proper form, following the rules of the game.
Our ambition and our day-to-day reality is to work on a brand or House’s docs in the long-term. MR ARTWORKS is an internal production studio… that’s external.
Our desire and our responsibility is to make everything pleasant, easy and reliable.
Vincent Lavadras-Maia, MR ARTWORKS studio director, has the scoop: “We modelled a workflow system that makes production more efficient, more secure, and autonomous. We’re developing a 100% digital solution that can handle flexible and adaptable processes, because we’ve noticed that our clients have different routines. We’re in full testing mode this summer and we’re doing a large-scale launch in the autumn. ”
It’s all built in, it’s all online.
PACKFLOW simplifies everything:
– Gather all communications together to avoid scattered (and sometimes contradictory) emails.
– Gather all doc submissions together and make them viewable online,
– Easily identify the difference between two technical documents,
– Validate or share your comments,
– Launch a round of validation,
– Archive your docs securely
– … and find them, without wondering if you have the right version (sound good?)
Isn’t an artworks production that follows its PACKFLOW magical?
It’s as if you could finally have more time to peacefully dream up your 2026 plans…
We’ll keep you posted, and, by October,
you’ll know everything about our functionalities 😉
The MR ARTWORKS Team
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