High-end digital printing in the service of an irreproachable product.
The classical offset printing system requires the preparation of a block (or plate) in order to reproduce the pattern that will be printed on the paper. This operation has a cost, and requires preparation and realisation time.
Changing the décor can be very complex, thereby limiting the possibility for testing various graphics.
The colour is applied as a spot colour or Pantone, generally for the packaging, and/or via a four-colour or hexachrome process for image processing. For this multichromatic treatment, a photoengraving preparation of the files is crucial.
The printing quality of the HP Indigo technology is comparable with that of traditional offset thanks to its liquid inks (liquid electrophotography process for the technical terms). The print is perfect as of the first sheet. With its 7 inking systems, it covers 97% of the spectrum of Pantone ® colours.
The acquisition of the HP indigo 30,000 Press (the first in France) has enabled MR to work with large formats and to extend its offer to the spirits market and to handle larger series
“The benefit of the 30,000”
High productivity (up to 4600 colour sheets / hour) Adaptability for significant cardboard thickness (up to 600 µm) and for all types of supports (including metallized or plastic)
Compliance with the food industry specifications Compatibility with all décor techniques such as varnish, embossing, lamination, cutting, folding and gluing.
Numbered and named printouts, made-to-measure décor for the consumer,
customisation means personalizing a décor down to the unit level.
Thanks to digital offset printing, what was previously possible on a label or shrinkwrap is now available on your cardboard sleeves. Digital is made for that, with décor changes being immediate and cost-free.
Today’s consumer is looking for a relationship, customisation and interactivity…
custom-made and big data are at the heart of marketing initiatives. CRM, QR code, traceability, events, anniversaries, pop-up shops, exclusivity, market adaptation, contests to produce a single unique piece or 30,000 copies, customisation now has no limits.