Dear customers, dear partners,
CMYK, four-colour, Benday, spot colour, embossing, stamping, matte varnish, shiny, glossy, hot marking, 3D printing… SOS!
Between the terminology, the different effects, all the possible combinations, and payoff on paper, choosing a print type or a finish can sometimes be a bit of a headache!
Here at MR, though, we love that stuff!
So for the 4th edition of our colour chart, we decided to simplify the maths with a few demonstrations.
We cooked you up a beautiful, shiny new COLOUR CHART.
You’ll be able to see all our printing methods across a range of coated and uncoated paper – because it does have an impact on “colour payoff”.
You’ll see the difference between varnishing and laminating.
You’ll finally know how to talk about relief without mixing up embossing and stamping.
You may even come across some new ideas like microstructure, diamond-tip embossing, 3D varnish, sequins, and more!
There’s also QR codes leading you to quick little videos about every step of production. We’re giving you demonstrations galore both IRL and online,
so you can sound like an expert when chatting to us, your dev packs, or your companies!
A little gift from us to you!
All this and more is eagerly awaiting you (and so are we!) at stand VA04 at LUXE PACK Monaco next Monday. See you there!
We love sharing our profession with you, and making your life easier.
MR teams
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