Dear customers, dear partners,
It’s always fun to tell you about our professional link-ups! Here’s one that made sense from every perspective.
Pauline Laurent and Flore des Robert had been working in fragrance and cosmetics marketing when they did what so many dream of – starting their very own company. They were seeking out ideas when inspiration struck: a pregnancy. Limp, dull hair. There was an obvious need that wasn’t being met.
After many fruitless visits to acupuncturists, dermatologists, and hairstylists, the winning solution ended up being a manual one! La Bonne Brosse, or “the right brush,” was born, connecting health and beauty. Célia Desquaires, La Bonne Brosse’s Head of Project Marketing, told us more: “Brushing your hair daily ensures a healthy scalp, stable sebum production, shinier hair, and stronger, better-protected fibres. It also allows you to reduce your use of haircare products by up to 50%. We turned definitively towards slow beauty and the desire to create something as beautiful as it is virtuous. Very quickly, the idea of creating an effective, sustainable, and 100% French hair tool became an obsession.”
“MR was brilliant for us. La Bonne Brosse has 55 models, 11 colours, 5 different numbered heads. We have 36 references for smaller brushes and 55 for larger ones. Orders perfectly match our requirements and are restriction-free. No useless stockpiles. No merging. We need 100 pieces for 3 references? We get them. No other company does this.”
La Bonne Brosse chooses its partners carefully. A master brush-maker in the Oise region provides traditional expertise; a Jura-based cellulose acetate manufacturer – the last in France – produces the material (made of 70% wood fibres) used in brush handles; and MR FACTORY crafts colourful pouches as well as the stickers and instructions card they contain.
A smart, minimalist design to match LBB’s philosophy. Our micro-corrugated kraft boxes are designed for both big and small hairbrushes. Every box features a specific number and comes in a range of beautiful colours. The matching stickers and pouches were made by MR, a Living Heritage company that prints out a perfect CMYK duplicate of the brush on every box (in ‘Ok Compost’ inks, of course).
Célia added: “We needed a top-quality supplier. Our product is beautiful, so its outer packaging had to be the same. We pay very close attention to colour and the paper’s texture. We worked hard on clamping, too. Every detail matters. MR are attentive, responsive, and super flexible. They’re reassuring and quick – our relationship is straightforward.”
Thank you so much to Célia and the whole La Bonne Brosse team for their faith in us. We hope you get to try out their marvellous brushes soon!
Signed,
A now well-groomed MR Team 🙂
Learn more about LA BONNE BROSSE
Learn more about MR FACTORY
