Dear customers, dear partners,
Ready to take a break and celebrate the holidays with your loved ones?
Before the celebration, we’re delighted to show you our latest collaboration. This year, Byredo envisioned its first Advent Calendar: as generous as it is striking, this bento-style box harbors 24 treasures across three different levels, all flaunting joyful colors. Made up of a selection of the brand’s iconic products in standard and travel sizes, each day becomes a carefully handpicked experience that breathes magic into every freezing December day.
A mock-up in its most essential form
The greatest challenge for MR MOCK-UP LAB was creating a single piece in record time.
This project, which was simultaneously in development with the supplier, couldn’t wait to get started: the photoshoot was already booked in. No other choice but to get it made as fast as possible. It had to be functional, realistic and perfectly aligned with Byredo’s aesthetic vision. No compromise on the final look.
With the supplier’s template, a yet-to-be-finalized blank mock-up, and graphic guidelines issued by the brand, the entire MR MOCK-UP LAB team managed to complete the whole project in record time.
Volume: functional from top to bottom
A large, self-opening case reveals three stacked drawers, each with its own cradle to prevent any slipping.
Separators, doors, doorstops, finger holes…
In short, an impressive quantity of turned-edge structures that nevertheless require perfect continuity between the facings and volumes. Everything was designed to be handled, opened, and photographed exactly like a finished product.
Color, material, registration: the real final look, right now
With the layouts and calibrated epsons, MR MOCK-UP LAB strove to lock down the perfect bright, vibrant, joyful shades.
Through testing, selective varnishes, and Byredo’s uncoated paper and with its intense blue signature, the final look was achieved not only digitally, but on the physical piece itself.
Our team was still pattern-matching right up until the very final phase of lining frameworks! After all, a successful photoshoot needs a flawless product.
A huge thank you to the Byredo team for their partnership and fun challenges!
We wish you some very happy holidays. See you again next year for even more cardboard-based projects delivered on an (almost) impossible timeline 😉
The MR Team
Find out more about MR MOCK-UP LAB
Find out more about MR USA
Find out more about Byredo Advent Calendar
