{"id":2779,"date":"2026-11-08T18:08:22","date_gmt":"2026-11-08T17:08:22","guid":{"rendered":"https:\/\/www.mrcartonnagenumerique.com\/?p=2779"},"modified":"2026-11-08T18:08:22","modified_gmt":"2026-11-08T17:08:22","slug":"rabanne-x-mr-x-wauters-from-mock-up-to-industrial-reality","status":"publish","type":"post","link":"https:\/\/www.mrcartonnagenumerique.com\/en\/rabanne-x-mr-x-wauters-from-mock-up-to-industrial-reality\/","title":{"rendered":"Rabanne x MR x Wauters &#8211; From Mock-up to Industrial Reality"},"content":{"rendered":"<p>Dear Clients, Dear Partners,<\/p>\n<p>A Formes de Luxe Award, two complementary areas of expertise, and one question: <strong>what really makes the difference between a beautiful mock-up and an <\/strong><a href=\"https:\/\/www.mrcartonnagenumerique.com\/en\/mock-up-lab\/\"><strong>industrial mock-up<\/strong><\/a><strong> ready to move into production?<\/strong><\/p>\n<p><strong>Rabanne\u2019s <\/strong><strong>Million Gold For Her \u2013 Pure Diamonds<\/strong>, industrialised by <a href=\"https:\/\/ch-wauters.com\/en\/manufacturer-of-luxury-packaging\/\"><strong>Wauters<\/strong><\/a>, has just <strong>won the latest 2026 Formes de Luxe Award<\/strong> in the Folding Carton category. A creation to which <a href=\"https:\/\/www.mrcartonnagenumerique.com\/en\/\"><strong>MR<\/strong><\/a> contributed at a very early stage.<\/p>\n<p>Since day one, we have consistently emphasised that <a href=\"https:\/\/www.mrcartonnagenumerique.com\/en\/mock-up-lab\/\">MR produces industrial mock-ups<\/a>. We therefore wanted to find out <strong>how our work is perceived by the industrial partners who take over the project at the next stage<\/strong>. We spoke with <strong>Fr\u00e9d\u00e9ric Ansart<\/strong>, <strong>Sales Director at <\/strong><a href=\"https:\/\/ch-wauters.com\/en\/manufacturer-of-luxury-packaging\/\"><strong>Wauters<\/strong><\/a>, about the tangible benefits of pre-industrial mock-up development.<\/p>\n<h2><span style=\"color: #ff9900;\">Bringing the Diamond to Life at MR<\/span><\/h2>\n<p>To transform the iconic Million Gold For Her jewel into a genuine diamond-set piece, <strong>experimentation was the name of the game!<\/strong><\/p>\n<p>Following the overall repackaging work carried out with <a href=\"https:\/\/www.mrcartonnagenumerique.com\/en\/\">MR<\/a>, the next stage of the project for Rabanne was to enhance the jewellery-inspired dimension of the ring by adding set stones, drawing inspiration from the craftsmanship of a diamond setter.<\/p>\n<p><strong>Silver and gold finishes, printed effects, faceted effects to recreate set gemstones, plays on raised and recessed details\u2026<\/strong> Several creative directions were explored before finding the right combination: embossing and holographic foil stamping, recreating the precious sparkle of diamonds.<\/p>\n<p>What makes the difference? At MR, this research goes far beyond simple simulations. With the exception of digital printing, which offers greater flexibility when exploring colour shades, <strong>we use the very same finishing technologies as the packaging industry.<\/strong><\/p>\n<p>Your designs are therefore produced using actual industrial processes, with their effects validated directly on the material. <strong>Films, tooling, machines: the entire range of finishing techniques already shares the same industrial DNA.<\/strong><\/p>\n<p>A mock-up that does more than simply inspire. It is already proving its worth.<\/p>\n<h2><span style=\"color: #ff9900;\">When the Industrial Partner Takes Over<\/span><\/h2>\n<p>\u201cMock-up specialists get involved at a very early stage. For us, this is a form of semi-industrial anticipation,\u201d explains Fr\u00e9d\u00e9ric Ansart.<\/p>\n<p>\u201cAt Wauters, the challenge then lies in <strong>transferring the result achieved on the mock-up to large-scale production<\/strong>, using our own processes and equipment.<\/p>\n<p>The research carried out on the prototype can directly <strong>feed into production preparation<\/strong>. Nevertheless, we inevitably have our own industrial adaptation work to carry out, with its specific requirements.<\/p>\n<p>This means adapting tooling to imposition constraints, adjusting machines, matching colours through ink formulation for offset spot colours, and ensuring consistent results across thousands of folding cartons\u2026<\/p>\n<p>But when I recognise an <strong>MR label on a mock-up<\/strong>, I sometimes give them a call to <strong>find out more about the choices made with the client<\/strong>, and in particular <strong>which tooling supplier they worked with<\/strong>.\u201d<\/p>\n<p>When technical solutions have already been explored, the industrial partner is no longer starting from a purely visual objective. <strong>With Pure Diamonds, the tooling development and holographic foil solution provided a very clear technical framework for the project.<\/strong><\/p>\n<h2><span style=\"color: #ff9900;\">Peace of Mind and Time Savings<\/span><\/h2>\n<p>A <a href=\"https:\/\/www.mrcartonnagenumerique.com\/en\/mock-up-lab\/\"><strong>pre-industrial mock-up<\/strong><\/a> makes it possible to validate a <strong>technically realistic result, anticipate potential challenges, minimise the need for revisions and secure folding carton pricing<\/strong> before moving into production.<\/p>\n<p>Fewer unnecessary trials, fewer back-and-forth exchanges, better control over lead times and costs: the industrial partner can focus its efforts on mass production, while marketing and packaging development teams move forward with a reliable reference.<\/p>\n<p>MR mock-ups are also always delivered in multiple copies, allowing projects to be rolled out quickly across both sales teams and packaging development teams.<\/p>\n<p><a href=\"https:\/\/www.mrcartonnagenumerique.com\/en\/\">MR<\/a>&#8216;s goal has always been to <strong>give our clients, partners and industry peers a head start.<\/strong> To build lasting, seamless professional collaborations.<\/p>\n<p>And <strong>when the result wins a Formes de Luxe Award alongside <\/strong><a href=\"https:\/\/ch-wauters.com\/en\/manufacturer-of-luxury-packaging\/\"><strong>Wauters<\/strong><\/a>, we are reminded that all those little details really do make a difference \u2014 and with quite a sparkle! \u2728<\/p>\n<p>A huge thank you to Fr\u00e9d\u00e9ric Ansart and the <a href=\"https:\/\/ch-wauters.com\/en\/manufacturer-of-luxury-packaging\/\">Wauters<\/a> team for sharing their expert insights with us.<\/p>\n<p>Do you also have a brilliant idea waiting to be brought to life? Entrust us with your most precious packaging challenges. We love helping turn your ideas from mock-up to sparkling reality!<\/p>\n<p>The MR Team<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dear Clients, Dear Partners, A Formes de Luxe Award, two complementary areas of expertise, and one question: what really makes the difference [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2776,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-2779","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rabanne x MR x Wauters - From Mock-up to Industrial Reality - MR Cartonnage Num\u00e9rique<\/title>\n<meta name=\"description\" content=\"A Formes de Luxe Award, two complementary areas of expertise, and one question: what really makes the difference between a beautiful mock-up and an industrial mock-up ready to move into production?Rabanne\u2019s Million Gold For Her \u2013 Pure Diamonds, industrialised by Wauters, has just won the latest 2026 Formes de Luxe Award in the Folding Carton category. A creation to which MR contributed at a very early stage.Since day one, we have consistently emphasised that MR produces industrial mock-ups. We therefore wanted to find out how our work is perceived by the industrial partners who take over the project at the next stage. We spoke with Fr\u00e9d\u00e9ric Ansart, Sales Director at Wauters, about the tangible benefits of pre-industrial mock-up development.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mrcartonnagenumerique.com\/en\/rabanne-x-mr-x-wauters-from-mock-up-to-industrial-reality\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rabanne x MR x Wauters - From Mock-up to Industrial Reality - MR Cartonnage Num\u00e9rique\" \/>\n<meta property=\"og:description\" content=\"A Formes de Luxe Award, two complementary areas of expertise, and one question: what really makes the difference between a beautiful mock-up and an industrial mock-up ready to move into production?Rabanne\u2019s Million Gold For Her \u2013 Pure Diamonds, industrialised by Wauters, has just won the latest 2026 Formes de Luxe Award in the Folding Carton category. 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A creation to which MR contributed at a very early stage.Since day one, we have consistently emphasised that MR produces industrial mock-ups. We therefore wanted to find out how our work is perceived by the industrial partners who take over the project at the next stage. 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