{"id":2632,"date":"2026-01-15T21:47:04","date_gmt":"2026-01-15T20:47:04","guid":{"rendered":"https:\/\/www.mrcartonnagenumerique.com\/?p=2632"},"modified":"2026-01-21T22:25:35","modified_gmt":"2026-01-21T21:25:35","slug":"mr-x-balenciaga-launch-partner","status":"publish","type":"post","link":"https:\/\/www.mrcartonnagenumerique.com\/en\/mr-x-balenciaga-launch-partner\/","title":{"rendered":"MR x Balenciaga \u2013 Launch partner"},"content":{"rendered":"<p>Dear customers, dear partners,<\/p>\n<p>When Kering started developing its Beauty entity and reclaiming its fragrance licenses, everything had to be built from the ground up: teams, marketing mix, bold creative choices, and above all, the ambition of a <strong>triumphant return<\/strong> through a collection of <strong>ten revisited, revamped fragrances.<\/strong><\/p>\n<p>We had already worked with some of the pack development and marketing team, so Balenciaga quite naturally invited us to help fine-tune their new fragrance line. The first stage was <strong>adorning the collection\u2019s defining LE DIX bottle<\/strong> \u2013 a fragrance Crist\u00f3bal Balenciaga named after the House\u2019s mythical <strong>10 Avenue George V<\/strong> address. The team opted for a vintage-feel black label, marked by the passage of time. The goal throughout development was to reveal the brand\u2019s legacy through the idea of a rediscovered and modernized heritage.<\/p>\n<p><a href=\"https:\/\/www.mrcartonnagenumerique.com\/en\/mock-up-lab\/\">MR MOCK-UP LAB<\/a> was there for every trial run with technical tips and suggestions for developing the right tools, finding the right color ratios, and testing patina effects and carefully crafted signs of wear.<\/p>\n<p>From the label and box to the entire range\u2019s cardboard packaging, the whole development was a process both exciting and rewarding.<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #ff9900;\"><strong>The right code: <\/strong>\u201c<strong>Between heritage and contemporary expression<\/strong>\u201d<\/span><\/p>\n<p>We worked hand in hand with the fragrance teams to find a perfect balance across the entire range of product possibilities \u2013 something that would evoke vintage, but not wear and tear.<\/p>\n<p>&#8211; a very light CMYK print, along with a few carefully-selected micro-specks, gives the white paper <strong>a vintage effect<\/strong>;<\/p>\n<p><strong>&#8211; very meticulous paper trials<\/strong> which settled on <strong>a leather-grain paper<\/strong> with a truly unique texture;<\/p>\n<p><strong>&#8211; bronze gilding<\/strong> \u2013 the result of an extended search that unearthed a forgotten Kurz ref;<\/p>\n<p><strong>&#8211; deliberately imperfect tool tests<\/strong>, to mimic the effect of patinated gilding worn by time.<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #ff9900;\"><strong>Eco-designing an iconic box<\/strong><\/span><\/p>\n<p>The brand gave us 3D images of the packaging. Our teams read into them, suggested technical directions, and above all, <strong>pinpointed an innovative and sustainable design<\/strong> (that\u2019s our jam!) \u2013 one that\u2019s very sturdy but ideally <strong>adhesive-free<\/strong>.<\/p>\n<p>This box is wrapped, yet adhesive-free \u2013 yep, a <strong>fully-wrapped framework that uses no glue<\/strong>. The entire structure boasts a nice 7mm thickness for a look that differs from more classic boxes. Adding to its bell jar design, this case also includes a <strong>podium stand<\/strong> that holds the bottle in place while elevating it further.<\/p>\n<p><strong>An uncompromising search for perceived value and sustainability.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #ff9900;\"><strong>Partners across the whole line<\/strong><\/span><\/p>\n<p>From concept to finished product, <a href=\"https:\/\/www.mrcartonnagenumerique.com\/en\/mock-up-lab\/\">MR MOCK-UP LAB<\/a> acted with an in-house<strong> design office-like<\/strong>:<br \/>\nwe <strong>supported, advised, and locked down the whole packaging development project<\/strong>, helping the packaging development and marketing teams stay on top of a strategic relaunch paired with the fast-paced work environment of a couture brand.<\/p>\n<p>With our skills in design, showcasing, testing, and demonstration \u2013 all within a frequently tight deadline \ud83d\ude09 \u2013 <a href=\"https:\/\/www.mrcartonnagenumerique.com\/en\/mock-up-lab\/\">MR MOCK-UP LAB<\/a> was able to bring Balenciaga\u2019s intentions to life with a <strong>fully coherent <\/strong><strong>cardboard packaging range for the launch<\/strong>:<\/p>\n<p>&#8211; \u201cteaser\u201d invitation at the Spring-Summer fashion show, including a first look at the samples;<\/p>\n<p>&#8211; bell jar box for the whole collection;<\/p>\n<p>&#8211; miniatures set with all ten fragrances;<\/p>\n<p>&#8211; outer folding box packaging;<\/p>\n<p>&#8211; cigarette case for 10 afficionados;<\/p>\n<p>&#8211; samples\u2026<\/p>\n<p>&nbsp;<\/p>\n<p>What a joy it was to convey a fresh new look at such a significant legacy, and partner up with such passionate teams. Many thanks to the Balenciaga crew for their renewed trust in us.<\/p>\n<p>Can\u2019t wait to join you for even more creations, recreations, and reinventions!<\/p>\n<p>The MR Team<\/p>\n<p>&nbsp;<\/p>\n<p>Find out more about <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/www.mrcartonnagenumerique.com\/en\/mock-up-lab\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-cke-saved-href=\"https:\/\/www.mrcartonnagenumerique.com\/en\/mock-up-lab\/\">MR MOCK-UP LAB<\/a><\/span><br \/>\nFind out more about <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/www.mrcartonnagenumerique.com\/en\/mr-mock-up-lab-new-york\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-cke-saved-href=\"https:\/\/www.mrcartonnagenumerique.com\/en\/mr-mock-up-lab-new-york\/\">MR USA<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dear customers, dear partners, When Kering started developing its Beauty entity and reclaiming its fragrance licenses, everything had to be built from [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2631,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-2632","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MR x Balenciaga \u2013 Launch partner<\/title>\n<meta name=\"description\" content=\"When Kering started developing its Beauty entity and reclaiming its fragrance licenses, everything had to be built from the ground up...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mrcartonnagenumerique.com\/mr-x-balenciaga-partenaire-de-lancement\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MR x Balenciaga \u2013 Launch partner\" \/>\n<meta property=\"og:description\" content=\"When Kering started developing its Beauty entity and reclaiming its fragrance licenses, everything had to be built from the ground up...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mrcartonnagenumerique.com\/mr-x-balenciaga-partenaire-de-lancement\/\" \/>\n<meta property=\"og:site_name\" content=\"MR Cartonnage Num\u00e9rique\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-15T20:47:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-21T21:25:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mrcartonnagenumerique.com\/wp-content\/uploads\/2026\/01\/NL_MR_BALENCIAGA_header_v2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1800\" \/>\n\t<meta property=\"og:image:height\" content=\"694\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"dev\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"dev\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.mrcartonnagenumerique.com\\\/mr-x-balenciaga-partenaire-de-lancement\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mrcartonnagenumerique.com\\\/mr-x-balenciaga-partenaire-de-lancement\\\/\"},\"author\":{\"name\":\"dev\",\"@id\":\"https:\\\/\\\/www.mrcartonnagenumerique.com\\\/#\\\/schema\\\/person\\\/0c68c0b4e34e5e5bc3967f306ea5cdfe\"},\"headline\":\"MR x Balenciaga \u2013 Launch partner\",\"datePublished\":\"2026-01-15T20:47:04+00:00\",\"dateModified\":\"2026-01-21T21:25:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.mrcartonnagenumerique.com\\\/mr-x-balenciaga-partenaire-de-lancement\\\/\"},\"wordCount\":607,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.mrcartonnagenumerique.com\\\/mr-x-balenciaga-partenaire-de-lancement\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.mrcartonnagenumerique.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/NL_MR_BALENCIAGA_header_v2.jpg\",\"articleSection\":[\"Articles\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.mrcartonnagenumerique.com\\\/mr-x-balenciaga-partenaire-de-lancement\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.mrcartonnagenumerique.com\\\/mr-x-balenciaga-partenaire-de-lancement\\\/\",\"url\":\"https:\\\/\\\/www.mrcartonnagenumerique.com\\\/mr-x-balenciaga-partenaire-de-lancement\\\/\",\"name\":\"MR x Balenciaga \u2013 Launch partner\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mrcartonnagenumerique.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.mrcartonnagenumerique.com\\\/mr-x-balenciaga-partenaire-de-lancement\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mrcartonnagenumerique.com\\\/mr-x-balenciaga-partenaire-de-lancement\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.mrcartonnagenumerique.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/NL_MR_BALENCIAGA_header_v2.jpg\",\"datePublished\":\"2026-01-15T20:47:04+00:00\",\"dateModified\":\"2026-01-21T21:25:35+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.mrcartonnagenumerique.com\\\/#\\\/schema\\\/person\\\/0c68c0b4e34e5e5bc3967f306ea5cdfe\"},\"description\":\"When Kering started developing its Beauty entity and reclaiming its fragrance licenses, everything had to be built from the ground up...\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.mrcartonnagenumerique.com\\\/mr-x-balenciaga-partenaire-de-lancement\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.mrcartonnagenumerique.com\\\/mr-x-balenciaga-partenaire-de-lancement\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.mrcartonnagenumerique.com\\\/mr-x-balenciaga-partenaire-de-lancement\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.mrcartonnagenumerique.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/NL_MR_BALENCIAGA_header_v2.jpg\",\"contentUrl\":\"https:\\\/\\\/www.mrcartonnagenumerique.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/NL_MR_BALENCIAGA_header_v2.jpg\",\"width\":1800,\"height\":694},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.mrcartonnagenumerique.com\\\/mr-x-balenciaga-partenaire-de-lancement\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.mrcartonnagenumerique.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"MR x Balenciaga \u2013 Launch partner\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.mrcartonnagenumerique.com\\\/#website\",\"url\":\"https:\\\/\\\/www.mrcartonnagenumerique.com\\\/\",\"name\":\"MR Cartonnage Num\u00e9rique\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.mrcartonnagenumerique.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.mrcartonnagenumerique.com\\\/#\\\/schema\\\/person\\\/0c68c0b4e34e5e5bc3967f306ea5cdfe\",\"name\":\"dev\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e7c7381828d0436744c4566743fd8a940edfc873fad44a403c690f731bcaab4f?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e7c7381828d0436744c4566743fd8a940edfc873fad44a403c690f731bcaab4f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e7c7381828d0436744c4566743fd8a940edfc873fad44a403c690f731bcaab4f?s=96&d=mm&r=g\",\"caption\":\"dev\"},\"url\":\"https:\\\/\\\/www.mrcartonnagenumerique.com\\\/en\\\/author\\\/dev\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"MR x Balenciaga \u2013 Launch partner","description":"When Kering started developing its Beauty entity and reclaiming its fragrance licenses, everything had to be built from the ground up...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mrcartonnagenumerique.com\/mr-x-balenciaga-partenaire-de-lancement\/","og_locale":"en_US","og_type":"article","og_title":"MR x Balenciaga \u2013 Launch partner","og_description":"When Kering started developing its Beauty entity and reclaiming its fragrance licenses, everything had to be built from the ground up...","og_url":"https:\/\/www.mrcartonnagenumerique.com\/mr-x-balenciaga-partenaire-de-lancement\/","og_site_name":"MR Cartonnage Num\u00e9rique","article_published_time":"2026-01-15T20:47:04+00:00","article_modified_time":"2026-01-21T21:25:35+00:00","og_image":[{"width":1800,"height":694,"url":"https:\/\/www.mrcartonnagenumerique.com\/wp-content\/uploads\/2026\/01\/NL_MR_BALENCIAGA_header_v2.jpg","type":"image\/jpeg"}],"author":"dev","twitter_card":"summary_large_image","twitter_misc":{"Written by":"dev","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.mrcartonnagenumerique.com\/mr-x-balenciaga-partenaire-de-lancement\/#article","isPartOf":{"@id":"https:\/\/www.mrcartonnagenumerique.com\/mr-x-balenciaga-partenaire-de-lancement\/"},"author":{"name":"dev","@id":"https:\/\/www.mrcartonnagenumerique.com\/#\/schema\/person\/0c68c0b4e34e5e5bc3967f306ea5cdfe"},"headline":"MR x Balenciaga \u2013 Launch partner","datePublished":"2026-01-15T20:47:04+00:00","dateModified":"2026-01-21T21:25:35+00:00","mainEntityOfPage":{"@id":"https:\/\/www.mrcartonnagenumerique.com\/mr-x-balenciaga-partenaire-de-lancement\/"},"wordCount":607,"commentCount":0,"image":{"@id":"https:\/\/www.mrcartonnagenumerique.com\/mr-x-balenciaga-partenaire-de-lancement\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mrcartonnagenumerique.com\/wp-content\/uploads\/2026\/01\/NL_MR_BALENCIAGA_header_v2.jpg","articleSection":["Articles"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.mrcartonnagenumerique.com\/mr-x-balenciaga-partenaire-de-lancement\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.mrcartonnagenumerique.com\/mr-x-balenciaga-partenaire-de-lancement\/","url":"https:\/\/www.mrcartonnagenumerique.com\/mr-x-balenciaga-partenaire-de-lancement\/","name":"MR x Balenciaga \u2013 Launch partner","isPartOf":{"@id":"https:\/\/www.mrcartonnagenumerique.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mrcartonnagenumerique.com\/mr-x-balenciaga-partenaire-de-lancement\/#primaryimage"},"image":{"@id":"https:\/\/www.mrcartonnagenumerique.com\/mr-x-balenciaga-partenaire-de-lancement\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mrcartonnagenumerique.com\/wp-content\/uploads\/2026\/01\/NL_MR_BALENCIAGA_header_v2.jpg","datePublished":"2026-01-15T20:47:04+00:00","dateModified":"2026-01-21T21:25:35+00:00","author":{"@id":"https:\/\/www.mrcartonnagenumerique.com\/#\/schema\/person\/0c68c0b4e34e5e5bc3967f306ea5cdfe"},"description":"When Kering started developing its Beauty entity and reclaiming its fragrance licenses, everything had to be built from the ground up...","breadcrumb":{"@id":"https:\/\/www.mrcartonnagenumerique.com\/mr-x-balenciaga-partenaire-de-lancement\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mrcartonnagenumerique.com\/mr-x-balenciaga-partenaire-de-lancement\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mrcartonnagenumerique.com\/mr-x-balenciaga-partenaire-de-lancement\/#primaryimage","url":"https:\/\/www.mrcartonnagenumerique.com\/wp-content\/uploads\/2026\/01\/NL_MR_BALENCIAGA_header_v2.jpg","contentUrl":"https:\/\/www.mrcartonnagenumerique.com\/wp-content\/uploads\/2026\/01\/NL_MR_BALENCIAGA_header_v2.jpg","width":1800,"height":694},{"@type":"BreadcrumbList","@id":"https:\/\/www.mrcartonnagenumerique.com\/mr-x-balenciaga-partenaire-de-lancement\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.mrcartonnagenumerique.com\/en\/"},{"@type":"ListItem","position":2,"name":"MR x Balenciaga \u2013 Launch partner"}]},{"@type":"WebSite","@id":"https:\/\/www.mrcartonnagenumerique.com\/#website","url":"https:\/\/www.mrcartonnagenumerique.com\/","name":"MR Cartonnage Num\u00e9rique","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mrcartonnagenumerique.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.mrcartonnagenumerique.com\/#\/schema\/person\/0c68c0b4e34e5e5bc3967f306ea5cdfe","name":"dev","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/e7c7381828d0436744c4566743fd8a940edfc873fad44a403c690f731bcaab4f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e7c7381828d0436744c4566743fd8a940edfc873fad44a403c690f731bcaab4f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e7c7381828d0436744c4566743fd8a940edfc873fad44a403c690f731bcaab4f?s=96&d=mm&r=g","caption":"dev"},"url":"https:\/\/www.mrcartonnagenumerique.com\/en\/author\/dev\/"}]}},"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.mrcartonnagenumerique.com\/en\/wp-json\/wp\/v2\/posts\/2632","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mrcartonnagenumerique.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mrcartonnagenumerique.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mrcartonnagenumerique.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mrcartonnagenumerique.com\/en\/wp-json\/wp\/v2\/comments?post=2632"}],"version-history":[{"count":10,"href":"https:\/\/www.mrcartonnagenumerique.com\/en\/wp-json\/wp\/v2\/posts\/2632\/revisions"}],"predecessor-version":[{"id":2646,"href":"https:\/\/www.mrcartonnagenumerique.com\/en\/wp-json\/wp\/v2\/posts\/2632\/revisions\/2646"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mrcartonnagenumerique.com\/en\/wp-json\/wp\/v2\/media\/2631"}],"wp:attachment":[{"href":"https:\/\/www.mrcartonnagenumerique.com\/en\/wp-json\/wp\/v2\/media?parent=2632"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mrcartonnagenumerique.com\/en\/wp-json\/wp\/v2\/categories?post=2632"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mrcartonnagenumerique.com\/en\/wp-json\/wp\/v2\/tags?post=2632"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}