{"id":2608,"date":"2025-12-11T16:57:50","date_gmt":"2025-12-11T15:57:50","guid":{"rendered":"https:\/\/www.mrcartonnagenumerique.com\/?p=2608"},"modified":"2025-12-11T16:57:50","modified_gmt":"2025-12-11T15:57:50","slug":"mr-x-balmain-beauty-influencer-kits-beauty-and-sustainability","status":"publish","type":"post","link":"https:\/\/www.mrcartonnagenumerique.com\/en\/mr-x-balmain-beauty-influencer-kits-beauty-and-sustainability\/","title":{"rendered":"MR x Balmain Beauty \u2013 Influencer kits, beauty, and sustainability"},"content":{"rendered":"<p>Dear customers, dear partners,<\/p>\n<p>In 2024, Balmain launched <strong>Balmain Beauty <\/strong>with The Est\u00e9e Lauder Companies. This first collection, <strong>Les \u00c9ternels de Balmain &#8211; <\/strong>eight all-gender eaux de parfum &#8211; <strong>unveiled a new vision of beauty <\/strong>defined by respect, love, and unity, while drawing inspiration from the House\u2019s renowned fashion and fragrance heritage.<\/p>\n<p><a href=\"https:\/\/www.mrcartonnagenumerique.com\/en\/\">MR<\/a> had the opportunity to bring<strong> the House\u2019s fragrance packaging codes to life <\/strong>and designed<span style=\"color: #ff9900;\"><strong>\u00a0the launch\u2019s influencer kit<\/strong><\/span> in a <span style=\"color: #ff9900;\"><strong>limited production run<\/strong><\/span>. This highly meticulous technical journey <strong>bridged the world of avant-garde luxury and intentional eco-design<\/strong>.<\/p>\n<p>The <strong>\u201clift-off lid box\u201d <\/strong>designed for the occasion \u2013 available in one or two-bottle versions featuring the fragrances Carbone and Sel d\u2019Ambre \u2013 reflected the House\u2019s iconic codes: <strong>deep black<\/strong>, <strong>couture gold<\/strong>, the <strong>Balmain signature rayure<\/strong>\u00a0and the geometric precision of the <strong>lozenge motif<\/strong>.<\/p>\n<p>Born from a 3D concept, this close collaboration between Balmain Beauty and <a href=\"https:\/\/www.mrcartonnagenumerique.com\/en\/mock-up-lab\/\">MR MOCK-UP LAB<\/a> involved favoring <strong>a folded board structure in lieu of traditional wrapped construction\u00a0<\/strong>&#8211; pushing the paper to its limits to reveal the design\u2019s tactile, striped texture.<\/p>\n<p>The resulting kit included:<br \/>\n&#8211; an <strong>embossed surface<\/strong> that caught the light and drew the eye,<br \/>\n&#8211; a <strong>cushioned feel under the fingertips,<br \/>\n<\/strong>&#8211; a visible <strong>golden groove<\/strong> where shine interacted with the deep dark matte of the<strong> inverted lozenge-shaped and flocked insert<\/strong>.<\/p>\n<p>But behind the beauty of the form lay the structure: a<strong> glue-free box, crafted from 300g paper to heighten the 3D effect<\/strong>, designed with eco-consciousness and life-cycle analysis (LCA) in mind.<strong> What could be better than beauty and sustainability as one? <\/strong><\/p>\n<p>It was a real pleasure to carry out the Balmain Beauty vision.<br \/>\nA heartfelt thank you to the Balmain Beauty team for their trust and professionalism.<\/p>\n<p>Looking forward to more projects that challenge the codes of luxury without ever compromising the material integrity.<\/p>\n<p>The MR Team<\/p>\n<p>&nbsp;<\/p>\n<p>Find out more about <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/www.mrcartonnagenumerique.com\/en\/factory\/\">MR FACTORY<\/a><\/span><br \/>\nFind out more about <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/www.mrcartonnagenumerique.com\/en\/mock-up-lab\/\">MR MOCK-UP LAB <\/a><\/span><br \/>\nFind out more about <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/www.mrcartonnagenumerique.com\/en\/mr-mock-up-lab-new-york\/\">MR USA<\/a><\/span><br \/>\nFind out more about <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/www.balmainbeauty.com\/\">Balmain Beauty<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dear customers, dear partners, In 2024, Balmain launched Balmain Beauty with The Est\u00e9e Lauder Companies. This first collection, Les \u00c9ternels de Balmain [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2601,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-2608","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MR x Balmain Beauty \u2013 Influencer kits, beauty, and sustainability<\/title>\n<meta name=\"description\" content=\"In 2024, Balmain launched Balmain Beauty with The Est\u00e9e Lauder Companies. 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