{"id":2476,"date":"2025-02-14T13:12:35","date_gmt":"2025-02-14T12:12:35","guid":{"rendered":"https:\/\/www.mrcartonnagenumerique.com\/?p=2476"},"modified":"2025-02-14T13:12:35","modified_gmt":"2025-02-14T12:12:35","slug":"valentino-beauty-the-asian-new-years-art-of-gifting","status":"publish","type":"post","link":"https:\/\/www.mrcartonnagenumerique.com\/en\/valentino-beauty-the-asian-new-years-art-of-gifting\/","title":{"rendered":"VALENTINO BEAUTY \u2013 The Asian New Year\u2019s art of gifting"},"content":{"rendered":"<p>Dear customers, dear partners,<\/p>\n<p><span style=\"color: #ff9900;\"><strong>Welcome to the Year of the Wood Snake! <\/strong><\/span><\/p>\n<p>For this New Year in Asia, Valentino Beauty is breaking from tradition: <strong>the new year\u2019s theme is purple or bust<\/strong>. Through purple \u2013 the color of celebration, prosperity, luck, and freedom \u2013 Valentino Beauty is taking a bold stance with the <strong>gift offer<\/strong> at the heart of its brand.<\/p>\n<p>The annual \u201cArt of gifting\u201d theme is rolled out across the entire range, <span style=\"color: #ff9900;\"><strong>including shopping bags, gift boxes, retail products, and envelopes. At <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/www.mrcartonnagenumerique.com\/en\/\">MR<\/a><\/span><\/strong><\/span>, this adventure is primarily a <strong>virtual one<\/strong>. <a href=\"https:\/\/www.mrcartonnagenumerique.com\/en\/artworks\/\"><strong><span style=\"color: #ff9900;\">MR ARTWORKS<\/span><\/strong><\/a> works with the Valentino Beauty team and specifically with Kevin Tremel part of the animation team.<\/p>\n<p>\u201cOur collaboration is very regular. <strong>Every year, we join forces to work on technical artworks<\/strong>,\u201d explains Kevin Tremel. An artist was briefed on the concept of \u201ctraditional knots\u201d and came up with this highly colorful, symbolic design for us. Our internal studio then developed a range across our formats. <strong><span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/www.mrcartonnagenumerique.com\/en\/artworks\/\">MR ARTWORKS<\/a><\/span><\/strong> provides artworks with a <strong>much higher degree of technical detail<\/strong>. Firstly, we <span style=\"color: #ff9900;\"><strong>finalized image tracing<\/strong><\/span>, which allowed us to hot stamp the finer details of every element and make the coral and purple impressions stand out. Next, we reworked <strong>decoration positioning, consistency between formats, technical constraint integration<\/strong>, and development. This often requires a significant amount of effort in order to ensure decoration continuity, respect margins, superimpose layers, etc. <strong>It is crucial to create technical artworks in <span style=\"color: #ff9900;\">industrial mode<\/span>.<\/strong> The sheer precision of <a href=\"https:\/\/www.mrcartonnagenumerique.com\/en\/artworks\/\"><span style=\"color: #ff9900;\"><strong>MR ARTWORKS<\/strong><\/span><\/a> ensures that <strong>everything will work out when launching production<\/strong>. And every year, we are proven right ;-)\u201d<\/p>\n<p>This is actually the first time the Valentino team has organized a project through <span style=\"color: #ff9900;\"><strong><a style=\"color: #ff9900;\" href=\"https:\/\/www.mrcartonnagenumerique.com\/en\/mr-artworks-packflow-a-csr-boost\/\">PACKFLOW by MR ARTWORKS<\/a><\/strong><\/span>. This <span style=\"color: #ff9900;\"><strong>online platform<\/strong><\/span> is a <strong>collaboration system that hosts artworks<\/strong>. It means fewer email chains, smoother back-and-forths, and extremely easy comparisons between versions \u2013 all while defining a validation chain. It\u2019s also the best way to ensure the timeline and traceability of all artworks and modifications or updates.<\/p>\n<p>\u201c<strong>It\u2019s completely intuitive<\/strong>. We already have an internal tool for other campaigns, so we\u2019re used to this type of organization,\u201d says Kevin Tremel. <strong>\u201c<span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/www.mrcartonnagenumerique.com\/en\/mr-artworks-packflow-a-csr-boost\/\">PACKFLOW<\/a><\/span><\/strong> makes it even easier to find information and group all legal notices, barcodes, etc. <strong>We\u2019re more efficient and can definitely avoid oversights<\/strong>.\u201d<\/p>\n<p>MR would like to thank Kevin Tremel and the Valentino Beauty team for their trust in us. It\u2019s a real pleasure to help develop your projects \u2013 we love packaging whether it\u2019s on or offscreen!<\/p>\n<p>See you very soon,<\/p>\n<p>The MR Team<\/p>\n<p>&nbsp;<\/p>\n<p>Find out more about <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/www.mrcartonnagenumerique.com\/en\/artworks\/\">MR ARTWORKS<\/a><\/span><\/p>\n<p>Find out more about <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/www.mrcartonnagenumerique.com\/en\/mr-artworks-packflow-a-csr-boost\/\">MR PACKFLOW<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dear customers, dear partners, Welcome to the Year of the Wood Snake! For this New Year in Asia, Valentino Beauty is breaking [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2472,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-2476","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>VALENTINO BEAUTY \u2013 The Asian New Year\u2019s art of gifting - MR Cartonnage Num\u00e9rique<\/title>\n<meta name=\"description\" content=\"For this New Year in Asia, Valentino Beauty is breaking from tradition: the new year\u2019s theme is purple or bust.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mrcartonnagenumerique.com\/valentino-beauty-art-offrir-du-nouvel-an-asie\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"VALENTINO BEAUTY \u2013 The Asian New Year\u2019s art of gifting - 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