{"id":2443,"date":"2024-12-12T16:55:31","date_gmt":"2024-12-12T15:55:31","guid":{"rendered":"https:\/\/www.mrcartonnagenumerique.com\/?p=2443"},"modified":"2024-12-12T16:55:31","modified_gmt":"2024-12-12T15:55:31","slug":"gift-sets-christmas-extraordinary-guerlain-mr","status":"publish","type":"post","link":"https:\/\/www.mrcartonnagenumerique.com\/en\/gift-sets-christmas-extraordinary-guerlain-mr\/","title":{"rendered":"GUERLAIN\u2019s extraordinary Christmas"},"content":{"rendered":"<p>Dear customers, dear partners,<\/p>\n<p>Are we all up to date on our wishlists and Christmas shopping? Are we keeping track of our holiday products\u2019 sell-ins and sell-outs? In our own way, we\u2019re also taking part in this ritual by telling you about a <strong><span style=\"color: #ff9900;\">Xmas collaboration<\/span><\/strong> blending advanced techniques with creativity.<\/p>\n<p>This festive season, we\u2019re spotlighting <a href=\"https:\/\/www.mrcartonnagenumerique.com\/en\/mock-up-lab\/\"><span style=\"color: #ff9900;\"><strong>MR MOCK-UP LAB\u2019s<\/strong><\/span><\/a> <span style=\"color: #ff9900;\"><strong>partnership with Guerlain<\/strong><\/span>. Sensitive and committed to the artistic collaborations that have forged its heritage, Guerlain has teamed up this year with French artist Shourouk Rhaiem, giving her <em>carte blanche<\/em> to embellish the House\u2019s iconic creations with her sparkling, multicolored crystals. Her variations on the Christmas gift sets are adorned with Shalimar\u2019s tones of blue and sparkling effects.<\/p>\n<p>This is part of a ritual for <a href=\"https:\/\/www.mrcartonnagenumerique.com\/en\/mock-up-lab\/\"><strong><span style=\"color: #ff9900;\">MR MOCK-UP LAB<\/span><\/strong><\/a>, which regularly works with Guerlain to create its mock-ups and guide its creative decisions.<\/p>\n<p>\u201cI encountered MR when I first arrived at Guerlain. They\u2019re a <span style=\"color: #ff9900;\"><strong>trusted partner<\/strong><\/span> whom I got to know over the course of our work together. <a href=\"https:\/\/www.mrcartonnagenumerique.com\/en\/mock-up-lab\/\"><span style=\"color: #ff9900;\"><strong>Industrial mock-ups<\/strong><\/span><\/a> were a new concept to me \u2013 prior to this, I had worked on aesthetic mock-ups with no real reproducibility when it came to industrial production, and no ability to test out different decoration techniques in real life,\u201d says Pauline Proux, Group manager for Guerlain. \u201cWe work on extremely precise technical documents, <strong><span style=\"color: #ff9900;\">testing out variations on decoration<\/span><\/strong> treatments and committing to a <span style=\"color: #ff9900;\"><strong>series of mock-up designs<\/strong><\/span>. This allows us to <strong><span style=\"color: #ff9900;\">align artistic vision with feasibility<\/span><\/strong> during weekly meetings with top management.\u201d<\/p>\n<p><a href=\"https:\/\/www.mrcartonnagenumerique.com\/en\/mock-up-lab\/\"><span style=\"color: #ff9900;\"><strong>MR MOCK-UP LAB<\/strong><\/span><\/a> rushes to order tools, hot stamping foils, uncoated paper, and more, to <span style=\"color: #ff9900;\"><strong>be ready for every possible scenario<\/strong><\/span>. When it comes to printing and applying, every movement is of the utmost precision \u2013 <strong><span style=\"color: #ff9900;\">there\u2019s no room for error and no time to waste<\/span><\/strong>. This edition sees two rounds of hot marking, stamping, embossing, color, and glitter \u2013 all working hand in hand to give life to the extraordinary, joyful and unusual aesthetic dreamed up by the brand and the artist.<\/p>\n<p><strong><span style=\"color: #ff9900;\">Once this master mock-up goes through every round of approval<\/span><\/strong>, the different players in production will create a panoply of gifts and tools based on \u201cL\u2019ART D\u2019OFFRIR,\u201d i.e., the art of gifting.<\/p>\n<p>\u201cTo do this, we need to have explored our options, aligned our perspectives, and pushed technical feasibility to its limits to make sure even the smallest details have the right aesthetic,\u201d explains Pauline. \u201c<a href=\"https:\/\/www.mrcartonnagenumerique.com\/en\/\"><span style=\"color: #ff9900;\"><strong>MR<\/strong><\/span><\/a> is a <strong><span style=\"color: #ff9900;\">reliable, responsive, and flexible partner<\/span><\/strong>. They know we need to meet exacting deadlines. I know that tonight, for example, I\u2019ll have my mock-ups for tomorrow morning\u2019s meeting. Same thing next week and the week after. They know our habits and requirements. I can count on them.\u201d<\/p>\n<p>Our sincere and heartfelt thanks to Pauline, as well as to Guerlain for their renewed custom.<\/p>\n<p>It\u2019s a pleasure turning the ordinary into the extraordinary with you \ud83d\ude42<\/p>\n<p>The MR Team<\/p>\n<p>&nbsp;<\/p>\n<p>Learn more about <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/www.mrcartonnagenumerique.com\/en\/mock-up-lab\/\">MR MOCK-UP LAB<\/a><\/span><\/p>\n<p>Learn more about <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/www.guerlain.com\/fr\/fr-fr\/parfum\/parfum-femme\/coffrets-cadeaux\/coffrets\/\">GUERLAIN\u2019s Christmas gift sets<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dear customers, dear partners, Are we all up to date on our wishlists and Christmas shopping? Are we keeping track of our [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2441,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-2443","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>GUERLAIN\u2019s extraordinary Christmas - MR Cartonnage Num\u00e9rique<\/title>\n<meta name=\"description\" content=\"Guerlain has teamed up this year with French artist Shourouk Rhaiem, giving her carte blanche to embellish the House\u2019s iconic creations with her sparkling, multicolored crystals. Her variations on the Christmas gift sets are adorned with Shalimar\u2019s tones of blue and sparkling effects.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mrcartonnagenumerique.com\/coffrets-noel-extraordinaire-guerlain-mr\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GUERLAIN\u2019s extraordinary Christmas - MR Cartonnage Num\u00e9rique\" \/>\n<meta property=\"og:description\" content=\"Guerlain has teamed up this year with French artist Shourouk Rhaiem, giving her carte blanche to embellish the House\u2019s iconic creations with her sparkling, multicolored crystals. Her variations on the Christmas gift sets are adorned with Shalimar\u2019s tones of blue and sparkling effects.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mrcartonnagenumerique.com\/coffrets-noel-extraordinaire-guerlain-mr\/\" \/>\n<meta property=\"og:site_name\" content=\"MR Cartonnage Num\u00e9rique\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-12T15:55:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mrcartonnagenumerique.com\/wp-content\/uploads\/2024\/12\/GUERLAIN_MR_1800X800.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1800\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"dev\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"dev\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.mrcartonnagenumerique.com\\\/coffrets-noel-extraordinaire-guerlain-mr\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mrcartonnagenumerique.com\\\/coffrets-noel-extraordinaire-guerlain-mr\\\/\"},\"author\":{\"name\":\"dev\",\"@id\":\"https:\\\/\\\/www.mrcartonnagenumerique.com\\\/#\\\/schema\\\/person\\\/0c68c0b4e34e5e5bc3967f306ea5cdfe\"},\"headline\":\"GUERLAIN\u2019s extraordinary Christmas\",\"datePublished\":\"2024-12-12T15:55:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.mrcartonnagenumerique.com\\\/coffrets-noel-extraordinaire-guerlain-mr\\\/\"},\"wordCount\":505,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.mrcartonnagenumerique.com\\\/coffrets-noel-extraordinaire-guerlain-mr\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.mrcartonnagenumerique.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/GUERLAIN_MR_1800X800.jpg\",\"articleSection\":[\"Articles\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.mrcartonnagenumerique.com\\\/coffrets-noel-extraordinaire-guerlain-mr\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.mrcartonnagenumerique.com\\\/coffrets-noel-extraordinaire-guerlain-mr\\\/\",\"url\":\"https:\\\/\\\/www.mrcartonnagenumerique.com\\\/coffrets-noel-extraordinaire-guerlain-mr\\\/\",\"name\":\"GUERLAIN\u2019s extraordinary Christmas - MR Cartonnage Num\u00e9rique\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mrcartonnagenumerique.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.mrcartonnagenumerique.com\\\/coffrets-noel-extraordinaire-guerlain-mr\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mrcartonnagenumerique.com\\\/coffrets-noel-extraordinaire-guerlain-mr\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.mrcartonnagenumerique.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/GUERLAIN_MR_1800X800.jpg\",\"datePublished\":\"2024-12-12T15:55:31+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.mrcartonnagenumerique.com\\\/#\\\/schema\\\/person\\\/0c68c0b4e34e5e5bc3967f306ea5cdfe\"},\"description\":\"Guerlain has teamed up this year with French artist Shourouk Rhaiem, giving her carte blanche to embellish the House\u2019s iconic creations with her sparkling, multicolored crystals. 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