{"id":2074,"date":"2021-11-16T15:48:39","date_gmt":"2021-11-16T15:48:39","guid":{"rendered":"https:\/\/www.mrcartonnagenumerique.com\/?p=2074"},"modified":"2021-11-18T09:35:38","modified_gmt":"2021-11-18T09:35:38","slug":"phantom-the-birth-of-an-icon","status":"publish","type":"post","link":"https:\/\/www.mrcartonnagenumerique.com\/en\/phantom-the-birth-of-an-icon\/","title":{"rendered":"PHANTOM \u2013 The birth of an icon"},"content":{"rendered":"<p>Dear customers, dear partners,<\/p>\n<p>You may have noticed an <strong>extraordinary arrival this autumn: Phantom<\/strong>, the new fragrance for men by Paco Rabanne, has all the traits of an icon. It\u2019s an explosive encounter between <strong>high-tech panache and eco-responsibility<\/strong>, a pioneer of creativity with the power of light.<\/p>\n<p>The <a href=\"https:\/\/www.mrcartonnagenumerique.com\/en\/mock-up-lab\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-cke-saved-href=\"https:\/\/www.mrcartonnagenumerique.com\/en\/mock-up-lab\/\">MR Mock-up Lab<\/a> teams have been on a long journey, and they have finally arrived at their destination. They have been in creative mode for several years, working with the PUIG teams to design, create and hone the concept, and we are still on planet Phantom. Packaging designs and boxes have been tested, and <strong>techniques have been challenged to get ahead of the industrial trend.<\/strong><\/p>\n<p>The results are clear. Echoing the iconic and inimitable bottle, the extraordinary, innovative and high-end box exudes sleek simplicity. The brand\u2019s signature <strong>PET metal <\/strong>is presented here in a glossy chrome finish. <strong>Embossing and stamping effects<\/strong> are created using a fine-tuned print registration tool. <strong>The 2D robot stamp <\/strong>is immediately recognisable and appealing.<\/p>\n<p>Bringing a creation to life is so exhilarating. In addition to the product itself and the launch process, there are all the tools surrounding the fragrance. <strong>From blotter strips to posters, including the development of two stunning extra-large boxes<\/strong>: the robot and the ship are sure to be a hit with BCs when the fragrance is revealed.<\/p>\n<p>And don\u2019t forget the contribution by <a href=\"http:\/\/www.norline.fr\/\" data-cke-saved-href=\"http:\/\/www.norline.fr\/\">Norline <\/a><a href=\"http:\/\/www.norline.fr\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-cke-saved-href=\"http:\/\/www.norline.fr\/\">Atelier<\/a>, which presents its scalable miniature sizes at each launch for the French sales force. <strong>A ready-made service<\/strong> is available for teams: efficient customising, a visual and bottle design set into a breathtaking dichroic material.<\/p>\n<p>We\u2019d like to send out a big THANK YOU to the PUIG teams for putting their trust in us and for showing us around their world with no limits, which drives us to go beyond our own.<\/p>\n<p>MR teams<\/p>\n<p>Learn more about <a href=\"https:\/\/www.mrcartonnagenumerique.com\/en\/mock-up-lab\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-cke-saved-href=\"https:\/\/www.mrcartonnagenumerique.com\/en\/mock-up-lab\/\">MR Mock-up Lab<\/a><br \/>\nLearn more about <a href=\"http:\/\/www.norline.fr\/\" data-cke-saved-href=\"http:\/\/www.norline.fr\/\">Norline Atelier<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dear customers, dear partners, You may have noticed an extraordinary arrival this autumn: Phantom, the new fragrance for men by Paco Rabanne, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2072,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-2074","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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